“Mavens are shoppers. It doesn’t matter what the market is - cars, computers, clothes - the maven is the person with her finger on the pulse of the industry, the early adopter. Mavens accumulate knowledge about the industry; the maven is the guy in the cubicle next to yours who knows exactly what the next version of the iPod is going to look like and do. He’s also the guy who has one first.”—2000 bestseller by Malcolm Gladwell, The Tipping Point
They take delight in finding out the special deals that will save them money. And they are interested in new technology. They are the ones on the Internet who are the first to investigate new software, or a new laptop or mobile phone. And they don’t keep what they find to themselves. They publish articles about their findings or let their social media friends know what they think.